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The Power of Social Media
People often see life through their own lens. Some people even go through life believing that most people in the world think the same way that they do and want to live the same way that they do....
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Facial Recognition Technology and Privacy: Is a Deal Really Worth It?
When you mention facial recognition technology, many people cringe and think of an invasion of privacy that will lead to the government tracking their every move and taking away their civil liberties....
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The Geography of Marketing: The Podcast Edition
In the past few posts, I’ve placed a lot of emphasis on how geography influences what people buy, how they shop and how they consume content. Given the fact that consumers act differently based on...
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Online Video Marketing – Just What the Doctor Ordered
If your business isn’t utilizing online video to market your products or services, you are probably missing out on a great opportunity to connect with your customers and potential customers. A research...
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Charity Runner: The Beginning of a Fundraising Journey
Note: This post deviates from the regular voice of this blog. It is meant to document the beginning of my fundraising efforts for the Crohn’s and Colitis Foundation. I am posting it because it will...
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Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)
“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the...
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